Signature’s Brand Story

Our humble beginnings

Signature’s success story began in 1994. We started as a distributor and retailer of modular kitchen systems in Bandar Sri Damansara, Selangor. Our humble beginnings have shaped our perspective and instilled a commitment to growth through steady progress. In 1996, we established a dedicated project division to nurture and support the potential of our growing corporate clientele. Our journey took a significant step forward when we entered the kitchen manufacturing sector in 1998, expanding our operations further and enhancing our capabilities.

What drives us

For over three decades, Signature Kitchen has established itself as the market leader in the local kitchen industry. Under the brand Signature Kitchen, we have become synonymous with quality craftsmanship. This success is a testament to the visionary leadership of Signature’s founders, KC Tan and Dato’ Michael Chooi.
 
The secret of their success lies in a simple philosophy: delivering positive client experiences rather than merely selling products. The philosophy ‘Passion for Better Ways’ has inspired the Signature team to continually raise the bar, ensuring total hassle-free client experiences. This philosophy reflects not only our workplace culture but also our pursuit of excellence and efficiency in everything we do, creating greater value for our clients.
 
Unique Signature experiences like these set us apart from our competitors!

OUR inspiration

As we continued to grow from strength to strength, our holding company, Signature International Berhad, was incorporated and publicly listed on Bursa Malaysia in 2008. With more than three decades of experience in the kitchen industry, we understand the unique needs of our customers and are well-versed in the complexities of coordinating kitchen projects that involve multiple stakeholders.
 
We have successfully completed projects, including prestigious and luxury properties in Malaysia as well as globally. The rapid expansion of our project portfolio has opened international opportunities, allowing us to offer competitive, best-in-class, high-quality products to project developers worldwide. Our pursuit of innovation and growth never ceases.
 
Leveraging our years of experience and expertise, Signature has continuously evolved its range of products to cater to the built-in furniture market, offering total solutions for living spaces. Our flagship brand now encompasses a full range of built-in living space furniture, interior fittings, loose furniture, and home appliances. This strengthens our position as a one-stop home living solutions provider for homeowners and project managers seeking trusted quality, comprehensive service, and cohesive aesthetics for their living spaces.
 
Today, with the largest retail network in Malaysia and a strong presence in international markets, our experience and achievements as Malaysia’s leading kitchen manufacturer are unmatched. Signature advocates ‘Made In Malaysia for the World’, offering our customers luxury at exceptional value. We position ourselves as thought leaders in living space solutions that inspire and delight customers worldwide.